Members of the class of 2020 appeared on video as the brothers' personal backup dance crew. The Jonas Brothers with Karol G performed the song live for the first time on Graduate Together: America Honors the High School Class of 2020. Karol G also appears on a fourth screen in an all-red ensemble as she sings her verse. The music video released on May 18, 2020, and shows the band dancing, enjoying a beverage and playing instruments through individual phone screens against a white background. "It was 'Sucker' and ' What a Man Gotta Do,' but 'Sucker' specifically just kind of stayed there as kind of an earworm." Critical reception īillboard 's Jessica Roiz said that "X" is "true Jonas Brothers fashion, the tune is catchy dance-pop meshed with flairs of Latin-alt rumba". "I can honestly say there was only one other time where I had a song of ours constantly in my head", Jonas said.
He further explained the way he feels about the collaboration is reminiscent of how he felt about the band's hit 2019 track called " Sucker", which marked their musical comeback after a six-year hiatus.
During an interview with Insider, Kevin Jonas said "The new single 'X' is a song that I'm so excited about". The singles "Five More Minutes" and "X" were both featured in their tour documentary called Happiness Continues: A Jonas Brothers Concert Film, which was released in April. On May 11, 2020, the group announced the single "X" and announced that the release of the song would be on May 15, 2020.
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